Do Our Values About Healthy Food Come From Our Culture Or Our Culture’s Influencers?

Lisa Quattlebaum
3 min readNov 30, 2021

Many moons ago, I became a vegetarian in high school after repetitively listening to The Smith’s “Meat is Murder”. Given my music reference, you can calculate the number of moons. Morrissey was a vegetarian, PETA was starting up, and Kiss My Face was a bar of soap, not a dating app swipe signal. While I was in vogue, I was still somewhat on the fringe of popular food values. I was a total cast out within my “other” community; my Black and Brown inner-city community. You see, back in the day, broccoli was considered “white people’s food.” Or so, according to friends and select family. Folks told me so at every holiday dinner and BBQ.

In 1987, I graduated from a prestigious Massachusetts ultra-liberal boarding school. After a scorching three months in West Philadelphia, I hopped, skipped, and jumped to the outskirts of Manhattan to attend a super liberal small liberal arts college. My vegetarianism traveled with me and academic and personal inquiries into how culture contributes to our values and practices, even our culinary ones. Aside from the occasional animal rights protest, my advocacy showed up in the kitchen and at the dinner table — most every dinner table I was seated at.

Instead of lecturing from the gospel of veganism or telling folks about the pre-Instagram guru 847,000 others and I were following, I ate and enjoyed my food. The narrative naturally excluded the when and how I started my plant-based food journey. Instead, it was full of juicy details of scratch-cooking, fresh veggies (even broccoli), and farm-to-table eating. And of course, there were bits about multi-cultural cultural long-standing and multi-generational approaches to food.

Now in 2019, I could if pressed, classify my food status as pegan (plant-based primal eater — I eat plants, few grains, a bit of dairy, and select grass-fed and forested meats). This doesn’t faze most folks, but it does provoke a raised eyebrow of disappointment from many people of color who have recently discovered that broccoli belongs on everyone’s plate. These “invisible vegans” (an adopted name derived from Jasmine Leyva’s documentary namesake) are passionate about healthy food nutrition, food sovereignty, and reclaiming rich farm-to-table food histories.

For many, the food shift has led to a cultural reawakening — or vise versa. Ironically, despite having logged decades of well-researched and body-specific iterations of vegetarian/ vegan/pegan eating, I now find myself being lectured to, even scolded for my food transgressions and lack of cultural allegiance. I’m thrilled that healthy eating, an interest in urban agriculture, and promising plant-based food pathways are becoming less a lifestyle and more a way of living well. However, I find myself sometimes equally concerned by the seemingly erratic dive into unsupervised restrictive diets based on a youtube video as I am of the alarming rates of heart disease and diabetes that plague Black and Brown communities.

I want for my community as I want for myself, health, vitality, and well-considered present-day choices that reflect a deep understanding and respect for culinary ancestry. And then I think of Tracye McQuirter, a 30-year vegan, advocate, and best-selling author of “By Any Greens Necessary,” and I wonder if she too listened to Morrissey. Or perhaps, like other good cultural traditions, it was passed down through stories, recipes, and mealtime.

Lisa is the EIC at The Homesteadista and a leadership coach/consultant. For food justice and social activism family products and guides also check out CitySchoolista.

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Lisa Quattlebaum

Magazine Founder, Entrepreneur, Writer, Activist, Consultant (DEI), Feng Shui Junkie, www.thehomesteadista.com and https://cityschoolista.com/